• Opuntia Collection is a platform that brings together several distinct brands under one umbrella, each celebrating the artisanal craft of cross-stitch hand embroidery, known as Tatreez in the Arabic language.

    Every stitch tells a story, rich with heritage and meaning that we’re proud to share with the world through stylish, thoughtfully crafted products.


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  • SEP

    SEP the brand is a purpose-driven fashion brand where heritage meets contemporary identity. SEP partners with artists, refugees in Jordan who hand embroider every piece with exceptional skill and soul.



  • SABR

    SABR showcases a collection cotton caps with a vintage, stone-washed finish. Each piece is hand-embroidered with cotton thread, making it the perfect accessory to elevate any look with a touch of authenticity and craftsmanship.

  • HALIMEH

    Halimeh features modern apparel with a dash of culture. Unique one-of-a-kind hand embroidered denim jackets that are statement pieces.

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Opuntia: a genus of flowering plants in the cactus family, commonly known as prickly pear cacti.

Like the cactus in the desert our embroidery flourishes despite the challenges, telling stories of strength and perseverance.